On Tuesday 11 November 2014 we are organising a free, half-day event at the facilities of the BBVA Innovation Center in Madrid aimed at presenting the main results of EUNOIA (www.eunoia-project.eu). 

The quest for sustainable urban transport is becoming an increasingly urgent challenge for all major cities around the world. To make informed decisions, urban planners and policy makers need to evaluate the impact of different policies, measures or infrastructures on a range of performance indicators. Urban simulation models are used for this purpose. New data sources containing geolocated information open promising opportunities for the formulation, calibration and validation of urban models. At the same time, this abundance of information often comes at the expense of low quality, noisy or biased data. In this event we will explain how different, non-conventional data sources — such as mobile phone records, credit card data, smart ticketing, or online social networks — have been used to characterise activity-travel patterns in cities; we will present the theoretical results of the project, such as the modelling of the interdependencies between social networks and travel behaviour, and the integration of such models into large-scale transport simulations; and we will explain how these new data, models and tools have been put at work to address relevant policy questions in the cities of Barcelona, London and Zurich. Following a workshop format, the event is particularly aimed at policy makers, urban planners, transport practitioners, and professionals from industry and academia.

Join us at the BBVA Innovation Center on Tuesday 11 November 2014 and engage in the debate:


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